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OPEN HOUSES
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Holding an open house is an effective way
to spread the word that your house is for
sale, and to show potential buyers or
their friends what a great home you have.
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Make sure you advertise your open house
to as many people as possible. We
strongly suggest advertising in the
newspaper classifieds.
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Tell as many friends as possible.
Consider posting notices at work,
church, neighborhood public areas like
libraries or coffee shops.
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Have a place where visitors can sign in
so you know how many people visited and
can follow up with interested parties.
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Ask people for feedback as they leave or
if you call them to follow up on their
visit. This feedback really helps you
evaluate your price, and how buyers view
your property.
Pets should not be present as they make
many people uncomfortable. Buyers are most
comfortable when they can walk around your
house without being followed, at their own
pace. Don't be a tour guide, let the
buyers observe at their own pace and wait
for them to ask questions. If there are
some important "hidden" features, you may
want to highlight them with little notes
that attract attention, such as "New
windows" or "this window is always sunny"
on a window, "New furnace" near the
thermostat, or even "hardwood floors under
carpet." Don't use more then a handful of
notes, and limit your "sales pitch" to
your visitors.
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